Why Your Google Search Console Impressions Dropped

Google Search Console

How Google’s 2025 reporting change reshaped visibility metrics for every website If you’ve opened Google Search Console recently and noticed a sudden drop in impressions, you’re not alone. Across the SEO community, marketers and business owners have been asking the same question: What happened to my visibility? At ALT Digital Marketing, we’ve seen this trend…

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How AI is Changing Marketing and Why It Can’t Replace Your Team

How AI is Changing Marketing and Why It Can’t Replace Your Team

The power of technology is undeniable, but the human touch remains irreplaceable. Artificial intelligence has quickly become one of the most transformative forces in marketing. From content creation to ad optimization, AI-driven tools have made it easier than ever to scale campaigns and gather insights. But while AI can assist with efficiency, it cannot replace…

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Does My Business Need a Blog?

The answer is most definitely!  Today blogs are more important than ever. One of the keys to great SEO is excellent, consistent, new content.  Long gone are the days where you created your website and then let it collect dust until you decide to create a new one ten years later.  Your website is the…

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